IIN 710306301842
"Don't be afraid of the dark" is the name of this experiment, DeHanntum's philosophy.
This is a call to everyone who dreams of more, but is afraid to take the first step into the unknown.
DARKNESS -
THIS IS AN OPPORTUNITY!
This is an exploration of the possibilities that arise when creative thinking meets technological progress, and how even one person, by rewriting the rules of the game, can create an entirely new reality. The message is: don't fear the unknown, don't be afraid to take the first step! Darkness is opportunity!
DeHanntum: Testing the Hypothesis in Reality.
Artificial intelligence is an ally in this revolution. Advanced technologies are used to bring ideas to life. Collaboration with artificial intelligence in creating models, embodying visual concepts, and even writing this text.
Kazakhstan: The experiment begins here.
DeHanntum begins its journey in Kazakhstan – a country not typically associated with high fashion. This is not a coincidence, but a deliberate complication of the task, to prove: success is possible, even when all factors are not in your favor.
Here's the translation of the conditions of the experiment:
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Experiment Conditions: Challenge Accepted.
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Unknown: DeHanntum - a new name.
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Limited Budget: Only creativity and modern technology.
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Unfashionable Location: Kazakhstan.
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One in the Dark: Only one person is behind the brand.
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Focus on Innovation: Using AI.
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First Step: It all starts with one model - a baseball cap. Three design options, three embodiments of audacity.
Here's the translation of the DeHanntum origin story and philosophy:
DeHanntum: The name comes from Design by Hanntum. Hanntum is the name of a black panther, a kitten orphaned in the wild, taken in by a ranger. He was afraid of the dark, but one day he mustered the courage... and the night changed. Time passed, he grew up, and now the darkness fears him.
And it is this step - "not being afraid of the dark" - that became the foundation of this experiment. DeHanntum is like Hanntum: a small startup, born far from the glitz of fashion runways, but with great potential. It is not afraid of the dark, not afraid of the unknown. It believes that even from nothing, something incredible can be created - like the universe, born from the void. The story of the kitten who became the hero of his night contains a meaning: it is in the darkness that true power is born.
Reality? Let's rewrite the script.
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DeHanntum : The name comes from Design by Hanntum. Hanntum is the name of a black panther kitten orphaned in the wild and adopted by rangers in Kruger National Park, South Africa. He was afraid of the dark, but one day he plucked up his courage… and the night changed. Time passed, he grew up, and now the dark fears him.
And it was precisely this step—"not being afraid of the dark"—that became the foundation of this experiment. Our project is like that panther: a small startup, born far from the glitter of fashion catwalks, but with enormous potential. It's not afraid of the dark, not afraid of the unknown. It believes that even from nothing, something incredible can be created—like the universe emerging from the void. The story of the kitten who became the hero of his night contains a message: it is in the darkness that true strength is born.
SECRET CODE OF THE LOGO
The DeHanntum logo has a secret, and only those familiar with the traditions of heraldic symbol design will be able to spot it. The brand's slogan, "Changing Traditions," provides a clue.
In classic heraldic coats of arms, the creature (lion, griffin, unicorn, dragon, etc.) always faces to the right (dexter—the right side of the shield relative to the owner, meaning the left side for the observer). This stems from heraldic traditions: the creature is depicted on the shield, which the knight holds in his left hand, so the view is directed in the same direction the knight is moving. This signifies a forward direction.
Our logo portrays the predator differently—it's not a mistake or an accident, but a deliberate gesture. We understand and respect tradition. We're not trying to change the past, but rather to take a different direction.
COLORS AND LOGO SYMBOL
The DeHanntum logo features a predator—the "Hantum" panther—inspired by the brand's founding story. The panther's visual representation reflects the character and spirit of the collections.
A golden panther on a black background is used for the premium limited edition, emphasizing exclusivity and luxury status.
The Black Panther is used for unlimited editions, maintaining the strength and boldness, but making the logo more accessible and versatile.
The color scheme underscores the brand's philosophy: each series has its own character, and the predator on the logo remains a symbol of strength, daring, and individuality.